WALTHAM, MASSACHUSETTS – MAY 1, 2016 – Delphi Construction Inc., the New England based Construction Management firm, today announced plans for a new logo, visual identity and Brand message with the public launch of the company’s new website.
Jake Simmons, President of Delphi Construction, announced the planned changes and the upcoming site launch at the company’s annual meeting attended by all of Delphi’s seventy plus full time employees.
“We are excited about the new look and feel and what it represents for our company. As a result of our unwavering commitment to our customers, Delphi has grown from a small start-up to become the multi-market leader we are today. It’s time for our look and feel to be more reflective of our size and scale and for our Brand message to clearly communicate the value we bring to an increasingly larger audience.” Simmons said.
These changes included a departure from the company’s original logo and high contrast red and black color scheme to a bold, one color logo mark in a distinctive shade of dark blue combined with a complementing palette of subtle greys. In addition, Delphi added a new tagline: ‘Building Responsibly”. This phrase captures the spirit of Delphi’s approach to all aspects of their business from responsibility to clients, responsible construction techniques, responsible management processes, responsibility for safety, responsibility to the environment and to sustainability.
This is a theme that features prominently in Delphi’s new Brand messaging, marketing materials and will appear on much of the field apparel worn by Delphi staff on job sites.
“Building Responsibly” also serves as the main message on Delphi’s new website which was completely overhauled and will be officially launched this summer as part of the official unveiling of this initiative. The re-designed site aims to better deliver Delphi’s Brand message, enhance the presentation of Delphi’s body of work through a visually compelling project portfolio and make the site more engaging and easier to use for current and potential clients.
Solo Creative Group of Plymouth Massachusetts an Integrated Creative and Marketing Communications firm handled the Re-Branding and web project for Delphi Construction.